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CLIENT RESULTS

Campaign performance, shown clearly.

Explore selected Google Ads and Meta Ads campaign snapshots. Each example highlights the objective, recorded outcome and cost metrics visible in the source dashboard.

SELECTED PERFORMANCE
16Campaign snapshots
2Paid media platforms
4Campaign objectives

Google Ads, lead generation, messaging and sales campaigns

THE NUMBERS BEHIND THE WORK

Real dashboard snapshots. Clear campaign context.

These examples cover conversion, lead and messaging objectives across different budgets and reporting periods. Open any screenshot to inspect the original dashboard view.

Objective-led campaigns

Each campaign is measured against the action it was designed to produce.

Visible performance data

Core results and costs are transcribed directly from the supplied dashboards.

Responsible presentation

Campaign names are secondary to the metrics, and no future outcome is promised.

META ADS

Lead and messaging campaign results

Seven snapshots showing the volume and recorded cost of Meta lead-generation and messaging activity.

Messaging campaign

61 conversations started

02
61Conversations
$3.71Per conversation
$226.07Amount spent
Meta Ads dashboard showing 61 messaging conversations at 3 dollars and 71 cents per result with 226 dollars and 7 cents spent. View full screenshot

This campaign view shows 61 messaging conversations at a recorded average cost of $3.71 each.

Messaging campaign

57 conversations started

03
57Conversations
$3.61Per conversation
$205.70Amount spent
Meta Ads dashboard showing 57 messaging conversations at 3 dollars and 61 cents per result with 205 dollars and 70 cents spent. View full screenshot

The selected reporting period records 57 messaging conversations at an average cost per result of $3.61.

Messaging campaign

36 conversations started

04
36Conversations
$2.35Per conversation
$84.59Amount spent
Meta Ads dashboard showing 36 messaging conversations at 2 dollars and 35 cents per result with 84 dollars and 59 cents spent. View full screenshot

This snapshot shows 36 messaging conversations at a recorded average of $2.35 per conversation.

Messaging campaign

30 conversations started

05
30Conversations
$2.13Per conversation
$63.98Amount spent
Meta Ads dashboard showing 30 messaging conversations at 2 dollars and 13 cents per result with 63 dollars and 98 cents spent. View full screenshot

The dashboard records 30 messaging conversations at an average result cost of $2.13.

Messaging campaign

25 conversations started

06
25Conversations
$2.20Per conversation
$54.88Amount spent
Meta Ads dashboard showing 25 messaging conversations at 2 dollars and 20 cents per result with 54 dollars and 88 cents spent. View full screenshot

This campaign view shows 25 messaging conversations at a recorded average of $2.20 each.

Lead campaign

16 leads recorded

07
16Leads
$34.01Per lead
$544.18Amount spent
Meta Ads dashboard showing 16 leads at 34 dollars and 1 cent per result with 544 dollars and 18 cents spent. View full screenshot

The selected lead campaign records 16 leads at an average cost per result of $34.01.

GOOGLE ADS

Conversion performance at different scales

Nine campaign views showing lead volume, conversions, return on ad spend and recorded costs across different reporting periods.

Conversion campaign

1,478 conversions recorded

02
114Phone-call leads
1,478Conversions
$8.25Average CPC
$31kRecorded cost
Google Ads dashboard showing 114 phone-call leads, 1,478 conversions, 8 dollars and 25 cents average cost per click, and 31 thousand dollars recorded cost. View full screenshot

The supplied 30-day dashboard records 1,478 conversions, including 114 phone-call leads, with an average cost per click of $8.25.

Lead-generation campaign

692.68 conversions recorded

03
7.28kClicks
692.68Conversions
670.18Lead forms
$15.8kRecorded cost
Google Ads dashboard showing 7.28 thousand clicks, 692.68 conversions, 670.18 submitted lead forms, and 15.8 thousand dollars recorded cost. View full screenshot

This 30-day dashboard view shows 7.28k clicks, 692.68 attributed conversions and 670.18 submitted lead-form actions.

Sales campaign

462.71% actual ROAS

04
462.71%Actual ROAS
117.99Conversions
8.46kConversion value
$1.83kRecorded cost
Google Ads dashboard showing 462.71 percent actual return on ad spend, 117.99 conversions, 8.46 thousand conversion value, and 1.83 thousand dollars recorded cost. View full screenshot

The selected sales-campaign period records 117.99 attributed conversions, 8.46k in conversion value and 462.71% actual return on ad spend.

Lead-generation campaign

157.33 conversions recorded

05
56Phone-call leads
101.33Lead forms
157.33Conversions
$20.4kRecorded cost
Google Ads dashboard showing 56 phone-call leads, 101.33 submitted lead forms, 157.33 conversions, and 20.4 thousand dollars recorded cost. View full screenshot

This monthly campaign view records 56 phone-call leads and 101.33 submitted lead-form actions, totaling 157.33 attributed conversions.

Conversion campaign

127 conversions recorded

06
897Clicks
127Conversions
$16.91Cost / conversion
$2.15kRecorded cost
Google Ads dashboard showing 897 clicks, 127 conversions, 16 dollars and 91 cents cost per conversion, and 2.15 thousand dollars recorded cost. View full screenshot

The dashboard period records 897 clicks and 127 conversions at an average cost per conversion of $16.91.

Conversion campaign

66 conversions recorded

07
469Clicks
66Conversions
$101Cost / conversion
$6.69kRecorded cost
Google Ads dashboard showing 469 clicks, 66 conversions, 101 dollars cost per conversion, and 6.69 thousand dollars recorded cost. View full screenshot

This dashboard view records 469 clicks and 66 conversions at an average cost per conversion of $101.

Lead-generation campaign

21 form leads and 28 call leads

08
310Clicks
21Lead forms
28Phone-call leads
$3.56kRecorded cost
Google Ads dashboard showing 310 clicks, 21 submitted lead forms, 28 phone-call leads, and 3.56 thousand dollars recorded cost. View full screenshot

The selected 30-day lead campaign records 21 submitted lead forms and 28 phone-call leads from 310 clicks.

Lead-generation campaign

29.99 call leads on $754 spend

09
2.03kConversion value
29.99Phone-call leads
5Lead forms
$754Recorded cost
Google Ads performance summary showing 2.03 thousand conversion value, 29.99 phone-call leads, five submitted lead forms, and 754 dollars recorded cost. View full screenshot

This performance summary records 29.99 attributed phone-call leads and five submitted lead forms on $754 in recorded cost.

FROM DATA TO DECISIONS

The number is only useful when the next action is clear.

01

Define

Choose the right audience, offer, objective and conversion action.

02

Measure

Track the metrics that connect campaign activity to the business goal.

03

Improve

Use the data to refine targeting, creative, budget and follow-up.

Important: Results shown are from specific campaigns and reporting periods. Performance varies by industry, audience, offer, budget, creative, tracking and market conditions. These examples do not guarantee future results.

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